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What is Data Poisoning? Types, Examples & Best Practices

The Lasso Team
The Lasso Team
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June
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What is Data Poisoning?

Of all the attack vectors that AI models are subject to, data poisoning is probably the most insidious, because it takes place before an LLM is fully developed or deployed. This type of cyberattack happens when malicious actors tamper with the training data that makes up the model’s input, in order to manipulate its output. 

This tampering can take the form of inserting, modifying, or deleting data from a training data set. Data that’s poisoned in this way that can make models less trustworthy, or even outright harmful.

In this article, we take a detailed look at the most critical data poisoning attack vectors, and practical steps organizations can take to improve their security posture.

How Data Poisoning Attacks Work

1. Types of Data Poisoning

Data poisoning can proceed in a targeted, or non-targeted manner, each with its own tell-tale signs and security priorities.

2. Targeted data poisoning attacks

An adversary with a highly specific objective will often target a particular file or piece of training data. These attacks typically don’t cause immediate performance degradation.

3. Non-targeted poisoning attacks

On the other hand, non-targeted attacks intend to disrupt a model’s functioning in a more general way. This tends to have a more noticeable impact on model functioning.

Targeted data poisoning Non-targeted data poisoning
Objective Specific, intentional outcomes or misclassifications in the AI model. Degrade model performance without focusing on a particular outcome.
Ease of detection Hard to detect because changes are subtle enough to blend in with normal variations. Widespread and immediate impact causing noticeable performance degradation.
Example scenario Manipulating training data so that a facial recognition system consistently misidentifies one particular individual. Adding noise to a spam filter training set, making the system misclassify legitimate emails as spam.

Are Private Datasets Safe?

Not necessarily. Data poisoning attacks affect both private and public data sets. 

Private data sets can be infiltrated either through sophisticated hacking, or an insider. Public data sets, often used for training large-scale AI models, are vulnerable to more widespread attacks. Attackers can inject poisoned data into publicly accessible repositories, such as open-source databases or web-crawled content, affecting numerous models and applications that rely on this data. 

Data Poisoning Symptoms

1. Data Poisoning Attack Examples

Cybercriminals are nothing if not inventive. Here are some of the methods they’re using to tamper with training data to manipulate AI models.

2. Denial of Service

DoS attacks aim to overwhelm the AI model by feeding it poisoned data. In the process, such an attack can make the model crash, or render it unusable for a period of time. These attacks lead to significant performance degradation and potential downtime.

For example, an attacker could flood a spam detection system with a large volume of mislabeled emails, disrupting its ability to function and rendering it ineffective at filtering spam.

3. Jailbreaking Attacks

Chatbot LLMs use data from human-model interactions, which makes them susceptible to attacks that resemble social engineering, such as jailbreaking (or direct prompt injection).

In this type of attack, a malicious actor manipulates the AI model with instructions that neutralize or overwhelm the LLM’s restrictions and safety features. Attackers continue to develop new methods for introducing poisoned inputs to get around LLM defenses. 

4. Model Inversion Attacks

Attackers with a deep knowledge of how LLMs are trained can use that insight to reverse-engineer a model and reveal proprietary information through sophisticated prompting. In this type of attack, the attacker infers data by identifying patterns in the model’s output.

These attacks pose a serious risk to the confidentiality of customer information, or product specifications that are not publicly available.

5. Stealth Attacks

Stealth attacks subtly alter the AI model's behavior without raising obvious red flags. An attacker might introduce slight modifications to a facial recognition system's training data, causing it to consistently misidentify certain individuals while appearing to function normally otherwise. This makes it difficult to detect the poisoning of the data, even while it achieves the attacker’s objectives. 

The (Potentially Dire) Impact of Data Poisoning

In addition to the immediate threats we saw earlier, data poisoning can have broader, more long-term effects on AI systems, encompassing accuracy, security, fairness, and legal implications.

Impact of Data Poisoning Example Scenario
Reduced Accuracy A facial recognition system misidentifies individuals, leading to higher error rates and potential security breaches.
Increased Vulnerability An autonomous vehicle's navigation system fails to correctly interpret road signs, increasing the risk of accidents.
Bias and Discrimination A hiring algorithm unfairly favors certain demographic groups over others, leading to biased recruitment practices.
Legal and Ethical Issues A healthcare AI mistakenly reveals medical records to unauthorized users, leading to HIPAA violations and loss of trust in the technology. This is especially concerning in areas like healthcare, where clinical data needs to be tightly controlled.

Data Poisoning Defense Best Practices

It’s wild out there - and you don’t want to be caught on the backfoot. Here are some of the techniques that companies should already be implementing to defend against data poisoning attacks.

1. Data Sanitization and Preprocessing

Regularly sanitize and preprocess your datasets to remove anomalies and inconsistencies, ensuring only high-quality data is used for model training. This includes techniques such as outlier detection, normalization, and noise reduction to maintain data integrity.

2. Implement Strong Data Validation and Provenance Measures

Prevention is always better than cure: restoring or sanitizing corrupt data after the fact is impractical, and in some cases, it isn’t even possible. Implement data validation techniques at the outset, then track data provenance to maintain a history of data origins and transformations. Use the right tools to automate the heavy lifting here.

3. Data Separation and Secure Handling

Data separation is necessary to isolate sensitive datasets from less critical ones. This prevents cross-contamination and preserves the integrity of critical data.

4. Access Control and Security Policies

Strict access control measures limit who can view and modify datasets. Regular audits of access logs can also help identify when someone tries to access the model without authorization.

5. Monitor, Detect and Audit

Malicious actors are smart and unrelenting. Your security teams should be, too. Preventing data poisoning attacks requires continuous monitoring and auditing for signs of corruption. Continuously monitor and audit data and models for signs of poisoning, utilizing advanced anomaly detection algorithms and regular audits.

6. Model Architecture Design and Validation

Design robust model architectures that can withstand adversarial attacks, incorporating techniques like adversarial training and robust loss functions, and perform comprehensive model validation using clean and trusted datasets. Ensuring model resilience from the outset reduces the impact of any potential poisoning attempts, and regularly evaluating model performance on separate validation sets helps detect unexpected behavior early.

7. Input Validation and Diverse Data Sources

Validate and verify all inputs to the model to ensure they meet expected standards, using automated tools to detect and filter out malicious inputs while incorporating data from diverse sources to reduce the risk of poisoning. Ensuring all sources are verified and trustworthy helps create more robust models that are less susceptible to single-source attacks.

8. Improve User Awareness Through Training & Education

All employees, users, and stakeholders need to understand the risks of data poisoning. But this is new territory for everyone, so training and education are vital. Companies should offer regular training sessions and updates to give users the tools to identify threats - and, even better, to use AI models in a way that makes it difficult for malicious actors to get a foothold to begin with.

Protecting Your GenAI Systems Against Data Poisoning with Lasso Security

Ensuring the integrity of your GenAI systems is crucial in the face of data poisoning threats. Lasso Security provides robust protection by detecting and mitigating poisoning attempts in real time. With our cutting-edge security suite, Lasso offers our customers the ability to monitor data inputs, and outputs and identify anomalies, Lasso Security keeps your training data clean and your GenAI models reliable.

The platform's comprehensive reporting and adaptive learning capabilities ensure ongoing protection against emerging threats. Lasso Security not only safeguards your data but also maintains the trustworthiness and effectiveness of your GenAI applications.

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