Marketing Manager

Job Overview

As our Marketing Manager at Lasso Security, you will lead and execute marketing strategies to drive business growth, manage major global B2B events, and collaborate with teams to align initiatives with company goals. You’ll oversee the creation of marketing materials, manage budgets, and develop partnerships to enhance our global reach and brand visibility.

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Key Responsibilities: 

• Manage and execute Lasso’s marketing strategy to drive demand and business growth.
• Lead major global B2B events (trade shows, conferences, webinars) to maximize brand exposure. 
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and generate high-quality leads.
• Create marketing materials (presentations, emails, online/offline brand assets), to support marketing initiatives.
• Manage marketing budgets to ensure cost-efficient resource allocation and maximize ROI.
• Oversee vendors and agencies relationships to ensure high-quality deliverables, including contract negotiations and maintaining relationships.
• Develop and implement joint marketing initiatives with partners to amplify reach and enhance global collaboration.

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Qualifications:

• 4+ years of experience in B2B marketing, event marketing, demand gen or a related field - a must
• Proven background from SaaS companies, cyber-security - BIG Plus.
• Knowledge with marketing and marketing automation tools – HubSpot, Salesforce, Google Analytics, etc. 
• Expertise in multiple marketing channels (Social, Blog, Website, Email, Newsletter, Events, SEO, PR, podcasts, Influencers, Partners, Communities).
• A proactive self-starter with a talent for creating impactful marketing initiatives that engage target audiences.
• Detail-oriented with great organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Exceptional written and verbal communication skills in both English and Hebrew.

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